Reference: hotel price reveal
Structure Reveal → reaction → detail → offer
A reference ad is measured into beats and cut points, then rebuilt shot for shot with the brand's own footage. The reference here is our own Vibrant Hotel demo.
| Beat | Time | Reference shot | Pao Express shot |
|---|---|---|---|
| Reveal | 0.0–2.25 s | Door opens on the room | Steamer lid reveal |
| Reaction | 2.25–4.33 s | Guest reacts to camera | Creator reacts mid-bite |
| Detail | 4.33–9.0 s | Room pan | Macro pull-apart |
| Offer and CTA | 9.0–15.0 s | Booking page card | End card, code-set text |
Cut points were measured with scene detection; captions follow the reference style. No prices on screen.